Mr Popple, believe it or not, is this chocolate entrepreneur's real name. Better know as Ben Popple, he was born and raised in the county town of Stafford - great for access to country produce and summer festivals, which is where he first tried raw cacao.

The first time he ate some, he immediately felt energised and quickly became fascinated by the amazing benefits of the food. Raw cacao not only helps you feel happy and energized, but it is also full of nutrients - it really did sound too good to be true. He, like most of us had never held a cocoa bean before, and didn't have a clue what a cacao pod looked like.

Some important research needed to be done and after much digging around he discovered it to be an unbelievably super healthy food. It has actually been proven to replenish energy and is claimed to be a brilliant hangover cure!

This was the start of Mr Popple's Chocolate.

As raw cacao is far too bitter for most people's palates, it has been crucial for Mr Popple to discover new ways of using the raw cacao. He has dedicated much time to experimenting with all sorts of flavours and ingredients so it can be enjoyed by a whole new audience. It has taken many nights in the kitchen but Mr Popple thinks it's been worth it.

Mr Popple sweetens his chocolate with Yacon syrup. This natural syrup is extracted from a root grown in the Peruvian Andes. Most of the sugars in Yacon syrup are not absorbed by the human body, and the sugars that are absorbed are released slowly - so you will not get the sugar crash that is associated with most chocolate.

Mr Popple's chocolate is made entirely by hand, which he believes creates a superior chocolate as there is no over-refining. The cacao is kept at a low temperature as this preserves the beneficial enzymes that are normally broken down by high temperature roasting. Making the chocolate by hand allows Mr Popple to incorporate his secret chocolate making technique.

Mr Popple has experimented with many flavours and ingredients - not all of them have been successful. In fact some of them turned out to be disastrous and will never be made again by Mr Popple. For instance, marmite is something that people either love or hate, however marmite chocolate would probably be hated by everyone. Some ingredients trialed may be incredibly nutritious, for example spirulina (fresh water algae), but Mr Popple decided to make healthy chocolate with no compromise on taste.

He has stuck to his intentions by using only tasty, natural, and healthy ingredients, not adding any fat or refined sugar and by sourcing only ethically grown ingredients. The packaging is even 100% recycled - Mr Popple's really is guilt free chocolate!